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Nokia introduces Lauri Markkanen of Chicago Bulls as its newest brand ambassador

By Yrda Veanssa Sy Fernandez - on 24 Jan 2018, 7:43pm

Nokia introduces Lauri Markkanen of Chicago Bulls as its newest brand ambassador

HMD Global, home of Nokia mobile phones, has signed a long-term cooperation agreement with Finnish NBA Player Lauri Markkanen who is playing his first season in the NBA as power forward for the Chicago Bulls.

“Lauri Markkanen is an incredible talent and an excellent brand ambassador for us,” says Pekka Rantala, Executive Vice President and CMO for HMD Global. “He knows what he wants and is willing to work hard to achieve his goals. We look forward to following Lauri’s career and are pleased to offer devices such as the Nokia 8, with which he can share moments from the NBA and his day-to-day activities with his fans around the world.”

Markkanen was born in 1997. He played college basketball representing the Arizona Wildcats of the University of Arizona in the 2016-17 season before joining the Chicago Bulls. Despite being a rookie, he is starting to make a name for himself, sinking 56 successful three-point throws in his first 25 games, earning him the description ‘sensational player’ from the media.

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“I am very proud of this opportunity to work with a big Finnish brand. I hope to use this opportunity to let more people learn more about Finland. It is cool to be part of the team working for Nokia phones,” says Markkanen.

Markkanen will share his NBA moments and day-to-day activities with his followers on social media using the Nokia 8. The Nokia 8 delivers a truly immersive audio experience. The phone’s OZO Audio technology features top-level spatial 360° audio providing great audio to complement the 4K video on any device. This will let you feel like you’re in the NBA game while watching and hearing Markkanen’s fans cheering whenever he sinks in yet another three-point shot.

“As a human brand, Nokia resonates with the character of Lauri Markkannen in terms of hard work and persistence to always perform at best,” Shannon Mead, HMD Global Philippines country manager shared. “It will surely be an exciting year ahead, especially as Filipinos are so passionate about NBA. Capturing Lauri’s story and the entire NBA season with the Nokia 8 will truly be an elevated experience.”

The Nokia 8 is priced at PhP 29,990 and is available in Steel and Polished Blue colors. Visit the official Nokia website for a list of the top stores nearby to get your own Nokia 8.