OPPO F5 commercial ranks third on YouTube Ads Leaderboard in PH
OPPO Philippines has earned another honor for the previous year as it got a third ranking in the YouTube Ads Leaderboard in the Philippines for the second half of 2017 with its OPPO F5 – Capture the Real You video commercial.
The YouTube Ads Leaderboard is a bi-annual list of the video platform’s top 10 ads in the Philippines that captured the hearts of Filipinos through popularity and promotion. Beyond reaching views, engagement and likes, the recognition also aims to foster more meaningful ads, relationships, and challenges the industry through masterful storytelling.
The OPPO F5 - Capture the Real You is a 30-seconder advertisement depicting a natural approach towards product benefit, fronted by OPPO endorsers Alden Richards and Sarah Geronimo. The commercial shows Alden and Sarah looking at their old and unnatural selfies inside a museum, creating curiosity and doubt.
But with the OPPO F5 and its new Artificial Intelligence Beauty Technology, the phone accurately detects your skin and adjusts the selfie experience per individual, resulting in a more natural-looking selfie that is flawless and doesn’t mask the real you.
The said commercial was also OPPO’s first material to feature its two endorsers Alden Richards and Sarah Geronimo in an ad, leading to more buzz among the fanbase. As a result, the OPPO F5 commercial reached more than 4.6 million views in YouTube and the most viewed ad of OPPO Philippines to date.
“OPPO is a very young brand in the Philippines as we are just about to turn four this 2018. Our shift towards more relevant ads makes us more favorable among consumers especially the youth who are digitally attached and captured by platforms like YouTube. We will continue this trend by listening to our consumers and provide them content that is relevant to all,” said Eason de Guzman, OPPO Philippines Public Relations Manager.
The OPPO F5 was launched last October 26, 2017 and the phone has garnered more than 33,000 unit sales on its first week, and was considered a consistent top seller in the midrange smartphone category since then, according to the ranking of nationwide smartphone dealer Memo Xpress.