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PayMaya empowers young generation with "Millennials Beyond the Selfie" campaign
By Jonnah Pante - on 2 May 2017, 2:57pm

PayMaya empowers young generation with "Millennials Beyond the Selfie" campaign

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Following the success of the #NowNation, PayMaya recently launched the "Millennials Beyond the Selfie" campaign to empower the young generation of Filipinos in disproving stereotypes.

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"Millennials are often labeled as entitled, shallow, and self-centered. But we know that this is not true. They have a passionate purpose, they have creative imagination, and most of all, they are not afraid to take action and execute their aspiration no matter how niche or risky it may be in the eyes of others," shared Benjie S. Fernandez, PayMaya Philippines co-COO.

"Through the 'Millennials Beyond the Selfie' campaign, we endeavor to communicate that there's more to this generation than meets the eye. They have inspiring stories to tell that can motivate other to achieve bigger goals and make a difference. We are proud at PayMaya to give them a leg up as they stand up to represent the real essence of their generation," said Sharon Kayanan, Marketing and Brand Head at PayMaya Philippines.

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To signify millennial achievers from different walks of life, PayMaya introduced a new set of ambassadors for the said campaign namely Alyssa Valdez, Louis Faure, Jappy Agoncillo, Ava Te-Zabat, Wiji Lacsamana, Gael Hilotin, and Philippine eSports Champions TNC Pro Team. 

 An emerging global market force, millennials, or people born between 1977 and 2000, are predicted to be the largest living generation in the next years, thus, their numbers and lifestyle is a factor in driving the society's socio-economic and cultural development. Here in the Philippines, around 35% of the country's population are considered millennials.

Ready to help millennials adopt to the digital economy and venture the "adult life," PayMaya deems itself as an application beyond shopping and paying online. Millennials can utilize PayMaya in various ways including managing finances and as means of payment in online and in-store transaction, among others.