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PH's No.2 phone brand OPPO leads 15K-20K segment with F3 at 48.5% market share

By Ciara Alarcon - on 6 Jul 2017, 4:08pm

PH's No.2 phone brand OPPO leads 15K-20K segment with F3 at 48.5% market share

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With its dual selfie camera feature, the latest GFK Philippines May 2017 report shows that the OPPO F3 has dominated the midrange smartphone segment with a 48.5% market share. Also, OPPO maintains its number two smartphone brand position in the country.

With a price tag ranging from PhP 15,000 to PhP 20,000, the OPPO F3 started well in the local market with 22,000 unit sales in the first three days of its availability last May 2017.

Aside from its luxurious design for its price, the selfie-centric smartphone also features a dual front camera, enabling users to capture selfies or group photos with more range at any situation. It is also equipped with 4GB RAM and is complemented by 64GB internal storage.

“The OPPO F3 is a well-received smartphone since the beginning, our competitive package, sleek design, and dual selfie camera setup are the reasons why it is successful,” Stephen Cheng, OPPO Philippines Brand Marketing Manager, said.

Meanwhile, OPPO recently released the F3 Black edition for more color options to choose from. With this, consumers may now select from three colors variants: Gold, Rose Gold, and Black.

The OPPO F3 is available nationwide at OPPO concept stores and dealers stores for a special discounted price of PhP 15,990 under the Back-to-School Promo until July 31. It comes with a pre-installed screen protector and soft-transparent case for added value and protection.