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PLDT deploys PayMaya cashless payment service in The Store branches nationwide
By Nestor Domingo Jr - on 2 Feb 2018, 10:54am

PLDT deploys PayMaya cashless payment service in The Store branches nationwide

PLDT Alpha, The SM Store, PayMaya,

PLDT Enterprise, a subsidiary of PLDT, Inc., has enabled The SM Store to elevate its customer service delivery by furnishing all 59 nationwide branches with PayMaya’s cashless payment solution. The movement was made possible through its corporate business group PLDT Alpha and Voyager Innovations Inc.

At the height of digitalization playing the role of disruptor at the retail landscape, SM Store President Chelo Monasterio has said they take pride in their ability to adapt to technology to keep their business at the forefront, with PLDT ALPHA being their most trusted provider.

"We have had a long partnership with PayMaya and PLDT. So this recent collaboration is but a progression of that partnership. We look forward to areas we can [further] collaborate with for Filipinos worldwide,” said Monasterio.

The cashless payment scheme, which was made available last December 2017, works in partial fulfillment of the Bangko Sentral ng Pilipinas (BSP) mandate to accelerate financial technology and electronic transactions by 20% in 2020. PLDT Inc. Chairman and Chief Executive Officer (CEO) Manuel V. Pangilinan shared his enthusiasm for the initiative.

“We’re excited to work with like-minded companies such as SM in innovating on the retail shopping experience with the help of our payment technologies,” said Pangilinan.

Further, the deployment of the solution is part of the comprehensive strategy designed by PLDT ALPHA in ensuring the successful and seamless digital transformation of The SM Store, its longtime partner.

“PLDT ALPHA Enterprise is honored to be SM’s backbone and technology partner as they take full advantage of PayMaya’s capabilities to elevate their services. This is just the first step in our digital roadmap for them to better serve their customers,” said Vic Tria, FVP & Head of PLDT ALPHA. “On behalf of PLDT ALPHA Enterprise and PayMaya, allow me to say this back to you: we've got it all for you,” said Tria, ending his remarks on a high-note.

PLDT ALPHA AVP & Head of Corporate Relationship Management Luigi Casas echoed Tria’s statements.

“SM is a brand that Filipinos really associate with and I’m excited to see how this solution will allow them to better understand their customers and in turn, deliver more relevant and personal experiences for them,” said Casas.

Through the partnership, PLDT ALPHA has equipped SM with tools that have enabled it to retain its position as the country’s leading retailer. Further, the deployment of the PayMaya solution underlines PLDT ALPHA’s steadfast commitment to elevating the digital capabilities of its partners through the provision of cutting-edge technology.