SM Consolidates 12 Brands Into SM Lifestyle Entertainment Incorporated
SM Prime Holdings Inc. recently launched the SM Lifestyle Entertainment Incorporated (SMLEI), the company’s new educational, sports, and recreational arm. Formerly known as the West Avenue Theatres Corporation (WATC), the company which handles SM Cinema, SMLEI consolidates 12 major brands to offer a 360-degree access to the best in movies, events, leisure, and technology for consumers. WATC began its operations in 1986 with SM Cinema, which eventually became a huge success. SM Cinema today has 47 branches and almost 267 fully-digitized theatres in the country.
“At SM Lifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide through our empowered managers and motivated co-workers. Our world-class recreational facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends and loved ones,” says Edgar C. Tejerero, SMLEI President.
Besides SM Cinema, other brands that are now under SMLEI include IMAX, Director’s Club Cinema, WM Cinemas, Snack Time, SM Tickets, ePlus Tap To Pay, ePlus Digital, Mall of Asia Arena, SM Science Center, SM Bowling Center, and the SM Skating Rink.