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Smart hits PhP 12.5-billion mobile data revenue in first nine months of 2016

By Lionell Go Macahilig - on 15 Dec 2016, 11:54pm

Smart hits PhP 12.5-billion mobile data revenue in first nine months of 2016

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A couple of weeks before the year 2016 concludes, Smart Communications provided the latest outlook of its mobile data business. Smart’s mobile data revenues accumulated a total of PhP 12.5-billion for the first nine months of the year. This development translates to a 45% year-on-year or 14% quarter-on-quarter revenue growth, which is driven by a 43% increase in usage.

Mobile data already accounted for 32% of Smart’s total wireless revenues in the third quarter of 2016. As of the end of September 2016, Smart enjoys a strong subscriber base of 65 million, half of which consists of smartphone users, which shows the effectiveness of the company’s efforts in offering compelling deals comprising of attractive devices at competitive price points.

“The sustained gains in our mobile data business show that our efforts to get more Filipinos to enjoy the internet using their mobile devices are paying off. To boost data usage, we are making available a wide range of handsets and devices bundled with generous data packages, as well as more relevant digital content and services. At the same time, we are working on improving the network for better quality, coverage, and internet speed for the best customer experience,” said Eric R. Alberto, Chief Revenue Officer of PLDT and Smart.

The growth of Smart’s mobile data business is also fueled by new promos that enable users to enjoy rich digital content at a reasonable cost, one of which is the GigaSurf50, the country’s first 1GB data offer for only PhP 50.

Bolstering its array of digital content for consumers, Smart Communications, together with PLDT Home, also teamed up with ABS-CBN. The landmark partnership allows Smart subscribers to use their prepaid or postpaid accounts to keep themselves updated on their favorite local shows through their smartphones using the iWantTV mobile application, ABS-CBN’s streaming service.

Smart Communications has allocated PhP 48-billion in capital spending to improve its subscribers’ mobile data experience by implementing a three-year network expansion program, consisting of 4G-centric network build out, deployment of Wi-Fi hotspots in transport hubs and other high-volume traffic areas, and full integration of Smart and Sun networks.