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Sony α7R III mirrorless camera launches in PH along with new lens

By Yrda Veanssa Sy Fernandez - on 18 Dec 2017, 4:24am

Sony α7R III mirrorless camera launches in PH along with new lens

sony, e-mount, a7r iii, exmor r, cmos sensor, sel2470gm, sony centers, lens, mirrorless camera

Sony recently unveiled the latest additions to its mirrorless camera line and its expanding full-frame E-mount lens models: the α7R III and the FE 24-105mm F4 G OSS Standard Zoom.

The new α7R III combines immense capabilities and a compact, lightweight body that makes it an extremely versatile equipment for photographers, videographers, and all types of multimedia creators. The 35mm full-frame, 42.4-megapixel high-resolution, back-illuminated Exmor R CMOS image sensor utilizes a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor’s seal glass. This dramatically improves light collection efficiency that results in high sensitivity with low-noise performance and wide dynamic range.

It is equipped with an innovative five-axis optical image stabilization system, resulting in a 5.5 step shutter speed advantage, the world’s highest compensation performance. This feature results in photographs that have less blur for taking stunning but moving vistas like the sea or waterfalls.

sony, e-mount, a7r iii, exmor r, cmos sensor, sel2470gm, sony centers, lens, mirrorless camera

The α7R III offers 4K video recording across the full width of the full-frame image sensor. Transferring files is a breeze with this camera. You can easily transfer files to your smartphone, tablet, computer, or even an FTP service via Wi-Fi. It also has a USB 3.1 Type C terminal that adds flexibility, allowing for fast charging and transfer speed when copying photos to your laptop or PC.

The α7R III is paired with a lightweight lens. The newly launched FE 24-105mm F4 G OSS lens delivers excellent corner-to-corner sharpness throughout the entirety of its zoom range, while also producing beautifully rendered ‘bokeh’ effect.

The lens also has Sony’s original Nano AR coating to minimize flare and ghosting and utilizes a circular aperture to ensure it delivers high quality bokeh that is consistent for all Sony’s G series. The best part is that the α7R III is light to carry around weighing 663g.

The α7R III is now available via pre-order for PhP 179,999 together with a free 64GB memory card and rechargeable battery until December 22, 2017 at Sony Centers and Sony authorized dealers. Those who pre-order can also get a PhP 12,000 off on SEL2470GM lens purchase. The FE 24-105mm F4 G OSS lens is priced at PhP 82,990, which has been available since December 08, 2017.

sony, e-mount, a7r iii, exmor r, cmos sensor, sel2470gm, sony centers, lens, mirrorless camera