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Sony outs 77-inch BRAVIA OLED TV for PhP 811,119, names Anthony Pangilinan as newest ambassador

By Jonnah Pante - on 1 Dec 2017, 9:56am

Sony outs 77-inch BRAVIA OLED TV for PhP 811,119, names Anthony Pangilinan as newest ambassador

Following the local unveiling of the CES-launched 65-inch ad 55-inch BRAVIA OLED models, Sony Philippines has brought in the bigger version in the form of the 77-inch BRAVIA OLED TV.

77-inch Sony BRAVIA OLED TV

Similar to its smaller siblings, the 77-inch BRAVIA OLED TV boasts Sony television’s trademark picture quality made possible by over 8 million self-illuminating pixels, partnered by a powerful X1 Extreme processor to deliver content in 4K HDR picture.

The 77-inch BRAVIA OLED TV also comes with the Acoustic Surface Technology which steers away from the conventional way of having a speaker attached to the television. With the said technology, the Sony BRAVIA OLED TVs’ audio comes straight from the TV screen.

According to Coycoy Cordova, Sony Philippines Senior Marketing Officer for Sony BRAVIA, the launch of the 77-inch BRAVIA OLED TV is intended to bolster Sony customers’ brand awareness.

“The BRAVIA 77A1OLED is introduced primarily because we want to give what’s best for the consumers, and we want to give what’s the best in terms of TV experience to the Philippine market. We’re not expecting it to sell as much as our other TV sizes, although in terms of brand awareness, it will be a big help in boosting the BRAVIA OLED branding,” Cordova told HWM at the sidelines of the 77-inch BRAVIA OLED launch in Taguig City.

(from left) Sony Philippines Senior Director from Brand and Customer Communications Division Alvin De Vera, Sony Philippines Brand Ambassador Anthony Pangilinan, and Sony Philippines Senior Marketing Officer for Sony BRAVIA Coycoy Cordova

Coinciding with the unveiling of the said television, Sony Philippines has also welcomed businessman and top brand consultant as the newest member of their ambassadors.