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Sony PH picks Nadine Lustre anew as digital imaging and audio product ambassador

By Jonnah Pante - on 17 Jul 2017, 11:18pm

Sony PH picks Nadine Lustre anew as digital imaging and audio product ambassador

Sony Philippines has renewed ties with actress-singer Nadine Lustre, making the latter still the ambassadress for the Japanese tech giant’s digital imaging and personal audio products.

“It brings me great pride to be part of the Sony family again,” Lustre shared. “It excited me to be able to do the things I love – take photographs, listen to music, and dance to my favorite songs using some of the best and most exciting products in the market right now,” she added.

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“Nadine’s dynamic personality and innate love for music and photography strongly resonates our target market here in the Philippines. Having someone like Nadine as our endorser helped us connect with a new breed of customers and generate significant growth for our Personal Audio and Digital Imaging categories. We are ecstatic to have her in the Sony family once again,” said Nobuyoshi Otake, Sony Philippines Managing Director.

“Having her represent our products has greatly helped in improving our performance in the market and we wish for more people to have the Sony experience the way Nadine has. With her strong affinity toward the younger market, we believe in Nadine’s capability to inspire them to discover their own passion for music and photography,” Otake added.

Lustre was first introduced as Sony’s ambassadress for personal audio products and digital imaging in August and October of last year respectively. Lustre specifically endorses the Sony ILCE-5000L and Sony ILCE-5100L models for the digital imaging category, and the Sony EXTRA BASS lineup for the personal audio products.

At the said event, Sony PH also showcased the CES-launched Sony EXTRA BASS 2017 lineup comprised of the MDR-XB950N1 and the MDR-XB550AP headphones, as well as the SRS-XB10 and the SRS-XB30 portable Bluetooth speakers.

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Priced at PhP 12,999, the new Sony MDR-XB950N1 is a wireless pair of headphones that exudes punchier bass and comes with noise cancellation features. It advertises 22 hours of battery life, and is packed with Bluetooth and NFC connections.

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Its economical counterpart, the Sony MDR-X550AP, priced at PhP 2,999, appeals to stylish audiophiles with its trendy colors of red, green, blue, black, and white. It also comes with Sony’s EXTRA BASS feature, 30mm dome type driver unit, a frequency range of 5Hz-22kHz, and an in-line remote and microphone.

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The portable Bluetooth speakers department, on the other hand, has the Sony SRS-XB10, a compact-sized full range speaker with EXTRA BASS feature for loud, pounding audio quality, and a cylindrical form factor that is water-resistant. Capped with a price tag of PhP 2,999, it comes with Bluetooth and NFC connection, and promises a battery life of up to 16 hours.

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The Sony SRS-XB30, meanwhile, is priced at PhP 6,999 and is packed with features, including a small, light, and water-resistant design, and up to 24 hours of battery life. It also comes with a Wireless Party Chain feature that allows connection to up to ten SRS-XB30 speakers with synchronized music and LED lights. The SRS-XB30 is priced at PhP 6,999.