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Vivo still top 5 smartphone brand globally, sold 77.3 million units in 2016

By Ciara Alarcon - on 11 Apr 2017, 10:54am

Vivo still top 5 smartphone brand globally, sold 77.3 million units in 2016

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For five consecutive quarters, Vivo Mobile Communications Co. Ltd. has been named as the top five premium global smartphone brand in the world according to the latest figures from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.

Data from IDC found that Vivo shipped a total of 24.7 million smartphones in the holiday quarter, a notable increase from the 12.1 million units shipped in the last quarter of 2015. For the full year, the brand showed a significant 103% increase in units sold from 38 million shipments in 2015 to a total of 77.3 million smartphones sold in 2016.

The global market intelligence firm explained that majority of shipments continue to be in China, but Vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach.

Also, IDC revealed that the continued upward shipments were recorded as the brand expanded to various Southeast Asian markets.